The following post was originally written for Inside FMCG Magazine. Big Data is sometimes referred to as “Big Mess” by some of my clients, and while Marketers are “talking the talk” on Big…
koji has been monitoring Australian liquor shopper behaviour for 4 years now (across off-prem/on-prem/online), in our ShopperView service. But, we’ve recently made some changes… We’ve listened to clients who’ve said they don’t need…
The following post was originally written for Inside FMCG Magazine. Liquor represents a fascinating microcosm of the wider Australian culture. Every societal trend – be it health consciousness, premiumisation or consumers wanting experiences…
An edited version of this article was first published in Inside FMCG Magazine. Working in shopper insights, I’m often asked what the consumer or shopper trends are, and when these will impact my…
The following post was originally written for Inside FMCG Magazine. Did you enjoy statistics and maths at school? If so, congratulations, but be aware that, like me, you’re in the minority. As a…
