Who We Are

About koji

koji is a market research and consulting agency focused on helping clients understand their shoppers and the retail landscape. It was founded in 2011 by Mike Cassidy and Chris Ovenden. They are both ex-Managing Directors of global market research agencies (Synovate, Research International, Nielsen and Gallup) and bring with them 25+ years experience in research, management consulting and project management. Mike and Chris have used their passion for smart, business-oriented research to grow koji.

The Team

Mike and Chris are backed by a team of consultants from diverse backgrounds covering market research, management consulting, project management and data analytics. Whether its bespoke consulting, ready-to-use data products or shopper insights technologies, the koji team are specialists when it comes to actionable shopper insights.

Mike Cassidy

Mike Cassidy

Founder

Big man, big ideas. A canny eye for the problem, not shy with solutions.

Chris Ovenden

Chris Ovenden

Founder

Calm, focussed, frank. Team player. Loves technology and stories of life before it.