What We Do
We use research to provide clients with concrete commercial actions they can take to achieve their business outcomes. Along the way, we use research insights to create a case that will compel colleagues, persuade retail partners, and lead to trials aimed directly at growing sales in store. We’re also the only company in Australia with the experience and capability to partner with businesses to reveal and influence the whole of their customers’ journeys—from identifying just who those customers are and how to grow that group, to the best way to engage them before, during, and after their purchase.
Four Stages to Shopper Enlightenment
At koji, we believe there are four stages on the journey to shopper enlightenment, starting with understanding who you want to sell more to and finishing with validated plans for all the different environs you want to target shoppers in.
Opportunities: Size the Shopper Prize
The first step we take with our partners is identifying who their shoppers are and the best growth opportunities. This involves understanding the different segments shopping the category and learning how we can leverage patterns and changes in their behaviour over time.
Planning: Map the Strategy
Here we discover when, where, and how to best spend money to influence shoppers toward your category and brand by bringing their path to purchase to life. As part of this process, we explore the physical paths they take in-store, how consumers prioritise their decisions at the shelf, and the key points of influence along that journey.
Execution: Strategy to Tactics
Armed with the knowledge of where and how consumers decide on purchases, we conduct tests in-store to determine how to optimise communications, product range, promotions, and category layout. This provides us with the data to back up the case for what really works when it comes to converting demand, and ensures that the activations reflect the original opportunity.
Optimisation: Bank what works
Here we discover when, where, and how to best spend money to influence shoppers toward your category and brand by bringing their path to purchase to life. As part of this process, we explore the physical paths they take in-store, how consumers prioritise their decisions at the shelf, and the key points of influence along that journey.
Case Studies
Our diverse team means we’re comfortable designing research for all different types of shopper projects. See more about how we’ve helped clients solve their shopper problems in the case studies below.
Ready-to-use Products
As well as ad-hoc consulting, we have a range of already developed products that clients can utilise.
SHOPPERVIEW®
Definitive guide to the shopper in Australia and New Zealand.
SlimTracking™
SlimTracking™ is the new way to do your tracking research, it is cheaper, more flexible, and more topical than traditional brand, customer, shopper tracking systems.
KojiCam™
KojiCam™ uses a suite of in-store video camera solutions to profile, observe, count & track the behaviours of thousands of shoppers in-store a day.
Mobile Army
Exclusive access to a nationwide mobile-only panel of shoppers ready to answer questions and carry out in-store tasks.
KojiPulse™
KojiPulse™ shaves time off traditional launch feedback, providing first week feedback on how & why your launch is performing.
snapshot by koji® uses POS and loyalty card data from Australia’s largest independent grocer network to reveal basket composition, how specific products are bought (e.g. day, time, impact of price promotions, seasonality), and shopper demographics for liquor and grocery brands & categories