Preferred Supplier Status - Koji
koji is an Australian-owned market research and consulting agency focused on helping clients understand their shoppers and the retail landscape. We deliver bespoke consulting and develop new research products using the latest technology.
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Preferred Supplier Status

About This Project


The Client Issue

How do we convince our retail partners to give us preferred supplier status?


The Situation

An adhesives manufacturer was pitching to be the preferred supplier in Masters Home Improvement stores, and to be ranged ahead of their leading competitor brands.


The Approach

In order to form a 360-degree view, we spent a combined total of 4 days observing shoppers in aisle, conducted 105 intercept interviews with category buyers as well as a handful of shop-alongs.


The Outcome

The client won the pitch and is now the preferred supplier in Masters stores in the category.