Preferred Supplier Status
About This Project
The Client Issue
How do we convince our retail partners to give us preferred supplier status?
The Situation
An adhesives manufacturer was pitching to be the preferred supplier in Masters Home Improvement stores, and to be ranged ahead of their leading competitor brands.
The Approach
In order to form a 360-degree view, we spent a combined total of 4 days observing shoppers in aisle, conducted 105 intercept interviews with category buyers as well as a handful of shop-alongs.
The Outcome
The client won the pitch and is now the preferred supplier in Masters stores in the category.