Today, more than ever, marketers are required to be efficient with their marketing spend. There’s increasing pressure to demonstrate a return-on-investment; and retailers often demand ‘fact-based-decisions’ before allowing suppliers to clutter their store...
The following post was originally written for Inside FMCG. The original article can be found here. In this new age of austerity, I’m increasingly asked by Marketing Directors and Managers how they can...
