Julieanne Harmer

Passionate about research, consumer experience, and the Fremantle Docker.

Julieanne loves talking to people and understanding why they behave as they do. More importantly, she enjoys turning that knowledge into better relationships between retailers and their shoppers.

She has an undergraduate in Communications (Public Relations), Edith Cowan University, and a Masters of Commerce (Marketing) from the University of Western Australia.

Julienne was a qualitative specialist at Ipsos and Synovate, where her bias towards ethnographic research gave her strong experience of in-store trials and how to elicit true shopper reactions. Previous clients include Google, Coca-Cola, Unilever, P&G and Johnson and Johnson.

Julieanne believes in providing clear ‘dos and don’ts’ to client objectives. She’s a night owl so she pretty much rules at night-time focus groups, and would give up chocolate … only that would make her a quitter.