A funny thing happened to Alpesh on the way to his dream of becoming a graphics designer and animator. During his post-grad days studying for his masters in computer science, Alpesh accompanied his more senior student friends to their interviews for jobs in market research and just happened to be interviewed himself. None of the seniors got jobs but Alpesh did. Clearly the interviewers saw something special in Alpesh that not even Alpesh saw. Turns out, that special something was a love for market research. Whether it’s survey-design or report automation or data processing, Alpesh always finds something new to learn and be inspired by. If only all accidents were so happy.